This natural gum is used to thicken andmodify the texture of your formulations like body butter, creams, shampoos,conditioners, lip masks, etc.It produces crystal clear serums that effectivelydeliver the actives into your skin.You can add it to your cleansers to exceptionallyboost their performance.It controls the flow of the products which in turnaffects the consistency of the formulation.You can find it in floor cleansersand detergents as well.It works by forming a non-clumpy gel that thickens theformulations.It suspends the solid particles in the solution to make theformulation stable.Add our pure hydroxyethylcellulose into glycerin tobreak up any lumps.Add this to the water phase and heat it.Pour the oil phaseinto this mixture to prepare an emulsion. Finally, add other ingredients tocomplete the formulation.